ADVT202 Advertising Concepts
The course provides an
overview of advertising from media perspective. It talks about the
evolution and development of advertising. It creates a clear
understanding of traditional advertising and promotional tools.
JMC222 Introduction to Television Production
Familiarize
the students with the process of television news and make them
understand the working of a television news organization. Aware of the
basic attributes and skills needed to pursue a journalistic path and
different types of reporting undertaken in electronic media. Specialize
in news script writing for television. Familiarize with TV language and
improve their writing style.
JMC221 Introduction to Media Research
To
introduce students to the application of research in mass
communication. To explore the various forms of research in different
media. To introduce students to the variety of tools used in different
forms of media research. To introduce them to the concept of research
paper/articles and their execution.
FILM213 Editing Techniques
The
objective of this course is to identify key concepts vital to
non-linear editing skills. To appreciate editing as creative tool for
storytelling in motion pictures. To understand procedures, techniques,
and standard practices in motion picture editing. To acquire practical
knowledge and hands-on experience of motion picture editing and
production workflow.
JMC218 Inter-Cultural Communication
JMC203 Global Media Scenario
BS Behavioral Science
FBL Foreign Business Language
To
explain the students to apply their knowledge of possessive &
demonstrative adjectives in the present and near future tense, in
conversation - using different groups of verbs.
AATP100 Term Paper
Develop
the research skills for scientific approach. Conduct review of
literature on specific area of interest. Develop the ability to deduce
specific outcomes from large pool of research studies.
OABC Outdoor Activity Based Courses
OABC Outreach (HVCO)
JMC219 Online Journalism & Digital Media
If
the 20th century belonged to the traditional forms of media, the 21st
century surely belongs to the internet. And internet in the 21st century
is synonymous not with laptops or computers but with smartphones which
can be sourced for as less as 5k. Gone are the days when a journalist
needed traditional forms of the media to convey information. With the
internet providing a platform for media convergence, the dependence on
traditional forms of media is only going to come to an end. News and
information is now being consumed on a 6 inch smartphone and not
necessarily through the traditional forms of the media. The rate, at
which information is being transmitted, primarily aided by cheap
internet, is the reason why someone in New Delhi is able to see
something being beamed live from London or even Boston simultaneously.
With many traditional media outlets turning digital, the course will
give the student a huge perspective about the evolving nature of the
medium and will also help students in finding appropriate jobs in the
digital arena as well. A course in New Media and Digital Technology will
enable the student to find the synergies, challenges and opportunities
in this emerging media landscape.
PRCC201 Public Relations Concepts
To
describe the concepts of Public Relations. To discuss the PR tools and
techniques applied for media relations. To recognize the role of PR in
different sectors. To describe the concept and role of corporate
communications. To identify the contemporary trends in PR and corporate
communications.
JMC217 Communication for Sustainable Development
Orient
to various dimensions of development and communication for social
change. Develop an understanding of participatory modes of communication
and processes. Understand the ethics, norms and practices for
communication for development and how media affects society at large.
Delve into the theoretical aspects of development and analyze them in
the current global scenario.
MKTG102 Principles of Marketing-1
JMC220 Writing for Specialism
To
introduce beats and explain their coverage at the local and national
level. To explain the coverage of specialized beats pertaining to
government, politics, sports & business. To discuss various aspects
of investigative reporting. To familiarize students with different
formats of writing.
JMC306 On Air Skills for Broadcast Media
Define
various on-air skills for broadcast media. Associate the various
programme formats and job roles in radio and TV. Articulate the art of
anchoring, news reading and reporting. Attribute the students with
camera, microphone and other recording devices. Editorialize the art of
anchoring/news reading/reporting.
BC Communication Skills
FBL Foreign Business Language
OABC Outreach (HVCO)
